Citadel

SUMMER 2023

The client aimed to generate leads for luxury apartments in Brussels. Citadel aimed to attract qualified prospects for its exclusive real estate offerings in Brussels. The challenge was navigating a highly competitive market while targeting a niche, high-net-worth audience.

We developed and executed a strategic, performance-driven campaign, leveraging Meta (Facebook & Instagram) Ads and Google Search & Display to reach affluent buyers and investors.

Strategy & Media Planning
3M+ impressions across targeted high-net-worth audiences; 24% increase in CTR compared to client's benchmarks
Creative Development & Graphic Design
30+ premium static and dynamic creatives designed
Paid Social Advertising (Meta: Facebook & Instagram)
112 high-intent leads generated
Google Search & Display Advertising
3.5% average CTR on Google Search Ads, exceeding client's benchmarks; 147 high-intent leads generated

Citadel is a leading premium real estate developer based in Brussels, Belgium. The client sought to launch a high-impact digital campaign to drive awareness and attract potential buyers for their luxury real estate portfolio. We crafted a tailored media strategy, executed a high-performing campaign, and successfully met the client’s lead generation objectives.