Create visual content to promote the new dress collection, highlighting its style, lightness, and natural feel. The photos should be used on social media, the website, and in advertising materials.
The main difficulty was selecting a versatile location that combined natural landscapes with a cozy, home-like atmosphere. It was essential to maintain a balance between the natural aesthetics of the looks and their premium feel. Additionally, we had to account for changing natural light conditions and work with various textures – from the airy fabrics of the dresses to the wooden surfaces of the summer house.
A picturesque natural location with soft natural lighting was chosen, complemented by a summer house, allowing for diverse shots in both outdoor and indoor settings. The photos emphasize the movement of the fabrics, the interaction of the models with the space, and the overall atmosphere of the collection. The visual content was adapted for social media, the website, and digital advertising campaigns.
A photoshoot for the new dress collection was conducted in a natural setting and a summer house. The visual content conveys the brand’s lightness, coziness, and premium quality, successfully utilized across social media, advertising, and the website, leading to increased engagement and sales.
