Shutova

june 2024

The client needed high-quality visual content for social media, website, and advertising materials that would highlight the brand’s aesthetics, craftsmanship, and premium quality.

The main challenge was to convey the brand's atmosphere through photography—not just showcasing the bags, but capturing their style, status, and uniqueness. The shoot took place on the coastline, where weather conditions could impact the process, and special attention was required to showcase the leather textures under natural lighting.

A concept-driven photoshoot was organized against the backdrop of the sea and rocks, creating a natural yet stylish setting. Thoughtful lighting and angles emphasized the texture of the leather and the craftsmanship, while post-processing maintained the authenticity of the materials. The visual content was adapted for Instagram, Facebook, website, and advertising campaigns.

Concept development & creative direction
Higher website conversion rates due to new photography
Photography & retouching
20% sales growth after launching the updated visual content
Content creation for social media & advertising
15% increase in social media engagement
Visual material design
Increased interest in the brand from influencers and partners

Premium photoshoot for a leather bag brand, focusing on natural materials and product exclusivity. The content was successfully used across social media, advertising, and the website, leading to increased engagement, improved conversion rates, and higher sales.