WOT Foundation x U.S. Embassy in Poland

covid-19 social ISSUES. ads & research

Raise awareness among immigrants in Poland about COVID-19 vaccination, including where and how to access medical help, while conducting in-depth research on their concerns and perceived risks.

Development of creative assets for Facebook & Instagram paid ads. Collaboration with journalists specializing in social & civic issues to reach immigrant communities effectively.

RESULTS
Paid Social Ads: Facebook & Instagram. 3 paid social media campaigns
Reaching
1.1M
Graphic Design
Ads created
36
Research & Report on COVID-19 & Immigration
48
Page analytical report

WOT Foundation is an analytical, project, and expert center focusing on migration and Eastern Partnership countries. The client approached us with a request to launch a targeted social media awareness campaign to educate immigrants in Poland on COVID-19 risks and encourage vaccination. In parallel, we conducted an in-depth analysis, resulting in a comprehensive 48-page report, "Vaccination of Immigrants Against COVID-19: Current Status, Prospects, and Challenges."